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Artisanal craftsmanship is intertwined within the fabric of Peru, with the tradition of weaving stretching back 5,000 years, from the coastal cities of Paracas and Nazca, to the high Andean peaks of Cusco and Ayacucho.This rich heritage will not protect itself, however, as it is vulnerable, as every consumer industry is, to losing a demand and thus not being able to support the supply.The first point to tackle this issue, of generating popularity amongst a largely unknown source of fashion in we …