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Christmas ornaments have always been part of the holiday tradition, but in recent years, there’s been a clear shift: more people are choosing handmade Christmas ornaments instead of mass-produced options. This change isn’t an accident; it reflects a growing desire for authenticity, culture, and emotional connection during the holidays. Handmade Christmas ornaments tell stories that factory-made products simply cannot. Whether carved from natural gourds in Peru or hand-painted in arti …

In a crowded holiday retail market, differentiation is everything. With big-box stores offering thousands of standard ornaments, independent retailers and boutiques must seek unique products that spark curiosity and emotion in their customers, as well as fair trade options that help scale in their business, thanks to the conscious growing market nowadays. That’s where hand-carved Christmas gourds come in. These decorative gourds, sourced from Peru, are carved and painted by artisans with …

Even if we are a couple of months ahead of Christmas, you should stock your store to be ready for this season. The holiday shopping season is one of the busiest times for retailers in the U.S., with Christmas décor and gift categories seeing a significant spike to finish with a great year, according to your sales goals. According to the National Retail Federation, holiday sales in 2023 reached over $957 billion in the U.S. alone, making it essential for shops to carry products that stand …